It's 360... It's 3D CAD... It's 3DREAL™!

Fashion, along with most major industries, have made a dramatic pivot to all things digital. The global pandemic was the catalyst for speeding up what’s been a slow and gradual journey. Now that you’re focused on selling, buying and doing business online, it’s clear 2D images come with a long list of limitations. Virtual fashion can elevate your products, share greater detail from afar and bring life to platforms and presentations for marketing and sales. But no two forms of 3D are just alike. Read on to learn more about what each form of virtual fashion tech has to offer, and the unique features of 3DREAL™ (hint: it’s leaps and bounds ahead of the competition…)

Common Strengths 

Though there are many distinct differences between 360 product photography, 3D CAD and 3DREAL™, they do share some common ground. You can use them to resell assets or code to retailers, savvy new income streams (though reselling 360 photography assets has its limits!). All three virtual fashion options are intuitive, engaging and useful for elevating any fashion experience online.

It’s 360...

360 photography, as seen on such platforms as JOOR and NuORDER, consists of a series of photographs at incremental angles at a fixed viewpoint that are stitched together by software. Users can move around to see objects from different angles but only from a fixed perspective. You can get interactive to rotate and zoom deep into the details - a huge plus for shopping, selling or playing with fashion online. In a more sophisticated implementation, 2 fixed viewpoints packaged together are able to provide two levels of zoom. Users can also enjoy 360 views in addition to wide-angle, panoramic images. The lack of a fixed viewpoint makes the experience much more immersive. This photography style has a high production value compared to classic 3D CAD (though 3D could catch up in the future). 360 photography is sometimes referred to as VR photography.

...It’s 3D CAD...

3D CAD is a fully-rendered asset with depth and surface information. It can be viewed from the outside or inside, from any angle and at any zoom level. The 3D object can be placed in other rendered environments like AR/VR and gaming, it can be worn or tried on virtually and animated. It can be manipulated.

…It’s 3DREAL!™

While virtual fashion offers a world of difference beyond the limitations of the 2D realm, one technology soars way above the rest: 3DREAL.™ As the next generation of 3D CAD,  3DREAL™ offers 3D photorealistic texture compared to the CGI-like imagery of its CAD counterpart.

The most engaging and interactive virtual fashion technology makes garments look realistic, sharing the nuances of fabric surfaces, design components, measurements and more. Photorealism and infinite zoom make it a fantastic fit for VR, AR, animation, virtual fittings, gaming and e-commerce. In fact, super-powered 3DREAL™ is the perfect “secret weapon” for running a more streamlined, sustainable and cost-efficient fashion business. With the power to reduce B2C e-commerce returns, increase B2B and B2C sales and share accurate virtual samples with buyers, press and manufacturers, 3DREAL™ is the standout winner.

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